8大类Ins网红KOL榜单

之前跟一些国内的企业和事业单位接触时发现，很多出海Ins推广（Instagram KOL推广）的时候会很自然的效仿国内的做法，找一些“网红”然后私下付款发软文或者硬广。其实国内外社会化媒体的KOL推广有不少差异，最需要注意的是法律和文化方面的，弄不好适得其反。这篇暂时不深入讨论这个，这里之前给国内一个要做海外Ins推广的朋友的网红榜单，这里分享一下，有需要的拿走，粉丝数已经不准确了，相对值变化应该不怕，需要准确数值的去相应账户查看就可以了。

美食

1. Jamie Oliver (6.7 million followers)
2. Brad Lau (620k followers)
3. Megan Gilmore (70.9k followers)
4. Ashrod (102k followers)
5. David Chang (1 million followers)
6. Ida Frosk (267k followers)
7. Lindsey Silverman Love (105k followers)
8. Nick N. (70.3k followers)
9. Molly Tavoletti (60.4k followers)
10. Russ Crandall (45.8k followers)
11. Dennis the Prescott (462k followers)
12. Gabriel Cabrera (79.1k followers)
13. Thalia Ho (70.7k followers)
14. Molly Yeh (315k followers)
15. C.R Tan (58k followers)

旅游

1. Annette White (99.2k followers)
2. Matthew Karsten (153k followers)
3. The Points Guy (115k followers)
4. The Blonde Abroad (547k followers)
5. Eric Stoen (82.3k followers)
6. Kate McCulley (100k followers)
7. The Planet D (223k followers)
8. Andrew Evans (63.9k followers)
9. Jack Morris (2.8 million followers)
10. Lauren Bullen (2 million followers)
11. The Bucket List Family (1.5 million followers)

时尚

1. Alexa Chung (3.1 million followers)
2. Julia Hengel (1.2 million followers)
3. Oscar Cobo (162k followers)
4. Chiara Ferragni (15.3 million followers)
5. Jenn Im (1.7 million followers)
6. Ada Oguntodu (69.4k followers)
7. Emma Hill (444k followers)
8. Gregory DelliCarpini Jr. (167k followers)
9. Nicolette Mason (172k followers)
10. Majawyh (311k followers)
11. Garance Doré (741k followers)
12. Ines de la Fressange (277k followers)
13. Madelynn Furlong (151k followers)
14. Giovanna Engelbert (925k followers)

摄影

1. Benjamin Lowy (229k followers)
2. Murad Osmann (4.3 million followers)
3. Michael Yamashita (1.4 million followers)
4. Stacy Kranitz (98.7k followers)
5. Jimmy Chin (1.9 million followers)
6. Gueorgui Pinkhassov (94.2k followers)
7. Dustin Giallanza (5,097 followers)
8. Lindsey Childs (7,483 followers)
9. Edith W. Young (16k followers)
10. Alyssa Rose (8,071 followers)
11. Donjay (113k followers)
12. Jeff Rose (77.6k followers)

生活

1. Jannid Olsson Delér (1.4 million followers)
2. Oliver Proudlock (734k followers)
3. Brunch Boys (463k followers)
4. Jay Caesar (350k followers)
5. Jessie Chanes (259k followers)
6. Laura Noltemeyer (199k followers)
7. Adorian Deck (17.7k followers)
8. Hind Deer (609k followers)
9. Gloria Morales (102k followers)
10. Kennedy Cymone (782k followers)
11. Sydney Leroux Dwyer (1 million followers)

设计

1. Marie Kondo (668k followers)
2. Ashley Stark Kenner (520k followers)
3. Casa Chicks (266k followers)
4. Paulina Jamborowicz (192k followers)
5. Kasia Będzińska (212k followers)
6. Jenni Kayne (127k followers)
7. Will Taylor (249k followers)
8. Studio McGee (780k followers)
9. Mandi Gubler (106k followers)
10. Natalie Myers (18.9k followers)
11. Grace Bonney (932k followers)

美容

1. Michelle Phan (2 million followers)
2. Shaaanxo (1.5 million followers)
3. Jeffree Star (8.8 million followers)
4. Kandee Johnson (1.8 million followers)
5. Manny Gutierrez (4.8 million followers)
6. Naomi Giannopoulos (7.3 million followers)
7. Samantha Ravndahl (2.2 million followers)
8. Huda Kattan (28.2 million followers)
9. Wayne Goss (649k followers)
10. Zoe Sugg (10.4 million followers)

运动/健身

1. Massy Arias (2.5 million followers)
2. Eddie Hall (866k followers)
3. Ty Haney (38.8k followers)
4. Hannah Bronfman (478k followers)
5. Kenneth Gallarzo (418k followers)
6. Elisabeth Akinwale (111k followers)
7. Laura Large (69.4k followers)
8. Kemo Marriott (10.6k followers)
9. Akin Akman (46.6k followers)
10. Sjana Elise Earp (1.4 million followers)