之前跟一些国内的企业和事业单位接触时发现，很多出海Ins推广（Instagram KOL推广）的时候会很自然的效仿国内的做法，找一些“网红”然后私下付款发软文或者硬广。其实国内外社会化媒体的KOL推广有不少差异，最需要注意的是法律和文化方面的，弄不好适得其反。这篇暂时不深入讨论这个，这里之前给国内一个要做海外Ins推广的朋友的网红榜单，这里分享一下，有需要的拿走，粉丝数已经不准确了，相对值变化应该不怕，需要准确数值的去相应账户查看就可以了。
美食
- Jamie Oliver (6.7 million followers)
- Brad Lau (620k followers)
- Megan Gilmore (70.9k followers)
- Ashrod (102k followers)
- David Chang (1 million followers)
- Ida Frosk (267k followers)
- Lindsey Silverman Love (105k followers)
- Nick N. (70.3k followers)
- Molly Tavoletti (60.4k followers)
- Russ Crandall (45.8k followers)
- Dennis the Prescott (462k followers)
- Gabriel Cabrera (79.1k followers)
- Thalia Ho (70.7k followers)
- Molly Yeh (315k followers)
- C.R Tan (58k followers)
旅游
- Annette White (99.2k followers)
- Matthew Karsten (153k followers)
- The Points Guy (115k followers)
- The Blonde Abroad (547k followers)
- Eric Stoen (82.3k followers)
- Kate McCulley (100k followers)
- The Planet D (223k followers)
- Andrew Evans (63.9k followers)
- Jack Morris (2.8 million followers)
- Lauren Bullen (2 million followers)
- The Bucket List Family (1.5 million followers)
时尚
- Alexa Chung (3.1 million followers)
- Julia Hengel (1.2 million followers)
- Oscar Cobo (162k followers)
- Chiara Ferragni (15.3 million followers)
- Jenn Im (1.7 million followers)
- Ada Oguntodu (69.4k followers)
- Emma Hill (444k followers)
- Gregory DelliCarpini Jr. (167k followers)
- Nicolette Mason (172k followers)
- Majawyh (311k followers)
- Garance Doré (741k followers)
- Ines de la Fressange (277k followers)
- Madelynn Furlong (151k followers)
- Giovanna Engelbert (925k followers)
摄影
- Benjamin Lowy (229k followers)
- Murad Osmann (4.3 million followers)
- Michael Yamashita (1.4 million followers)
- Stacy Kranitz (98.7k followers)
- Jimmy Chin (1.9 million followers)
- Gueorgui Pinkhassov (94.2k followers)
- Dustin Giallanza (5,097 followers)
- Lindsey Childs (7,483 followers)
- Edith W. Young (16k followers)
- Alyssa Rose (8,071 followers)
- Donjay (113k followers)
- Jeff Rose (77.6k followers)
生活
- Jannid Olsson Delér (1.4 million followers)
- Oliver Proudlock (734k followers)
- Brunch Boys (463k followers)
- Jay Caesar (350k followers)
- Jessie Chanes (259k followers)
- Laura Noltemeyer (199k followers)
- Adorian Deck (17.7k followers)
- Hind Deer (609k followers)
- Gloria Morales (102k followers)
- Kennedy Cymone (782k followers)
- Sydney Leroux Dwyer (1 million followers)
设计
- Marie Kondo (668k followers)
- Ashley Stark Kenner (520k followers)
- Casa Chicks (266k followers)
- Paulina Jamborowicz (192k followers)
- Kasia Będzińska (212k followers)
- Jenni Kayne (127k followers)
- Will Taylor (249k followers)
- Studio McGee (780k followers)
- Mandi Gubler (106k followers)
- Natalie Myers (18.9k followers)
- Grace Bonney (932k followers)
美容
- Michelle Phan (2 million followers)
- Shaaanxo (1.5 million followers)
- Jeffree Star (8.8 million followers)
- Kandee Johnson (1.8 million followers)
- Manny Gutierrez (4.8 million followers)
- Naomi Giannopoulos (7.3 million followers)
- Samantha Ravndahl (2.2 million followers)
- Huda Kattan (28.2 million followers)
- Wayne Goss (649k followers)
- Zoe Sugg (10.4 million followers)
运动/健身
- Massy Arias (2.5 million followers)
- Eddie Hall (866k followers)
- Ty Haney (38.8k followers)
- Hannah Bronfman (478k followers)
- Kenneth Gallarzo (418k followers)
- Elisabeth Akinwale (111k followers)
- Laura Large (69.4k followers)
- Kemo Marriott (10.6k followers)
- Akin Akman (46.6k followers)
- Sjana Elise Earp (1.4 million followers)
